• Serial entrepreneur
• Line of questions that are you ask are important
• Good ideas come from experiences, but also from customers, and talking to people
• Solution comes from customers
• Starting with customer conversations
• Creating a solution that makes the most sense
• Never make any assumptions
  • Forces people into saying what you want
• Talking to other founders, reading a lot of articles
• Having a rapid prototype is really important
  • MVP
• Trying it out in its most simple form
• Iterate, iterate, iterate
• Services: could have free trial
  • How many of those people who signed up for free trial are willing to pay for a full subscription
• I'm really interested in the peloton model
• Trying to identify the pain point
• Always have to think about growth
• How do I service my client better?
• You need to always been talking to your people
• You can always create something better
• How do you tap into existing data
  • This isn't just a Barnard, Columbia problem
• ERC