• Make sure to use trending version of sound
• Use #s, but make sure they relate to video
  • #science #womeninSTEM #BlackinSTEM #WOCinSTEM #STEM #foryou
• Framing of videos is important
  • Make sure they're all vertical
  • Recorded using TikTok camera
  • Bright, good lighting (not grainy)
  • Compelling cover
• Types of videos
  • Walking through science experiment (use own voice + show yourself): https://www.tiktok.com/@thespacegal/video/6871368241625812230?source=h5_m
• Clear and branded content
  • Proper bio, needs to show your credibility
    • State your job
    • • other titles
        • First African American Biomedical Sciences Ph.D. from FSU
    • Use emojis
    • Link your website or have a linktree that links to website + instagram
  • All should connect to who Hey Dr. Tay is
  • Flesh out ways in which the brand you've already created can be transformed onto TikTok's platform
• INSPO:
  • @thespacegal: https://www.tiktok.com/@thespacegal?source=h5_m
  • @mrs.b.tv: https://www.tiktok.com/@mrs.b.tv?language=en&sec_uid=MS4wLjABAAAAaAgtdBhfvuRdnMEw5s51bvfvWk3-TMJx1EPB-hGwHdAeqGod3uBG0gRuI0AZRHPv&u_code=dbf87kc96g42e2&utm_campaign=client_share&app=musically&utm_medium=ios&user_id=6808171348906427397&tt_from=copy&utm_source=copy&source=h5_m
  • @yourfemaleengineer https://vm.tiktok.com/ZMJugcsVb/
  • @asapscience: https://www.tiktok.com/@asapscience?lang=en
• Flex and share your story
  • Highlighting your accomplishments is awesome because it shows other young women that they can do it too
  • Everything on your website is great and just needs to be presented well on TikTok
• Video ideas
  • Science experiments:
    • You in frame doing the science experiment with trending sound + subtitles of what's happening (recommend using pink/purple boxes)
    • You walking through the science experiment (narrating it)
  • Women in STEM advocacy:
    • Sharing your story—inspiring!!!
      • Example: https://vm.tiktok.com/ZMJup8NnD/
    • Talking about different experiences you've had